#1 Human interactions (respect for people and diversity) over processes and tools. Click to See Value #1 Link
People-Centric, Human Interactions
#2 Obsession for fulfilling customer needs and creating value (outcome) over focusing on irrelevant work and communication (output) Click to See Value #2 Link
Customer-Centric, Value-Focus, Reducing Waste
#3 Cross-functional engagement with customers in frequent interactions and shared ownership over contract negotiation Click to See Value #3 Link
Collaborative, Inclusive, Iterative, Feedback
#4 Responding to change over following a static plan Click to See Value #4 Link
Flexibility, Responding to Change
#5 Learning through experiments and data over opinions and conventions Click to See Value #5 Link
Autonomy, Objectivity, Continuous Learning
#6 Transparency (building trust and respecting customer privacy) over secrecy Click to See Value #6 Link
Culture, Psychological Safety, Social Responsibility