Agile's Customer Centricity Manifesto - Acknowledging Agility's Elephants in the room
SPRINT 1 Meeting was held on September 28th, 2022 @ 10AM EDT
The Agile Customer-Centric Manifesto (ACCM) recognizes that there are 'Elephants in the room' we often forget in Business and its Sub-Functions: People, Diversity, respect for Privacy and More.
We’re breaking down silos, promoting cross-functional collaboration, based on Social Responsibility and Advocacy for Internal and External Customers, within Business Agility and all the Business Sub-Functions - We are 'reverse-engineering' what Agile's Customer Centricity Manifesto is based on inspirations from diverse Manifestos such as Development, Marketing, Sales, People and HR Agile Manifestos, as well as Sources such as Scrum Values, Declaration of Interdependence and Agile Value linkages Research.
Focus on Humans! The Importance of our Internal and External Customers
Business Agility Communities, Agilists and Practitioners, are uncovering better ways of ensuring Social Responsibility and Advocacy for Internal and External Customers by doing it and helping others do it. Through this work we have come to value:
Values
#1 Human interactions (respect for people and diversity) over processes and tools. Click to See Value #1 Link
People-Centric, Human Interactions
#2 Obsession for fulfilling customer needs and creating value (outcome) over focusing on irrelevant work and communication (output) Click to See Value #2 Link
Customer-Centric, Value-Focus, Reducing Waste
#3 Cross-functional engagement with customers in frequent interactions and shared ownership over contract negotiation Click to See Value #3 Link
Collaborative, Inclusive, Iterative, Feedback
#4 Responding to change over following a static plan Click to See Value #4 Link
Flexibility, Responding to Change
#5 Learning through experiments and data over opinions and conventions Click to See Value #5 Link
Autonomy, Objectivity, Continuous Learning#6 Transparency (building trust and respecting customer privacy) over secrecy Click to See Value #6 Link
Culture, Psychological Safety, Social Responsibility
Principles
Iteration #1
Join as a Signatory of the Manifesto.
#1 Customer Satisfaction is based on Value.
#2 Embrace Customer Change Requests.
#3 Deliver Working Solutions ASAP.
#4 Listen to Customers Every Day.
#5 Customers Deserve to Deal with Trustworthy and Motivated Employees.
#6 Customers prefer to 'Put a Face to the Name'.
#7 Solve the Real Problem.
#8 No one is Superhuman.
#9 Excel in Complexity but don't forget about the Basics.
#10 Always Start with What the Customer Needs.
#11 Let Teams Decide their Way of Working to Delight the Customers.
#12 We all Learn to be Better Together.
Inspirations
Agile Development Manifesto
Agile Marketing Manifesto
Agile HR Manifesto
Agile People Manifesto
Agile Sales Manifesto
Declaration of Interdependence
Heart of Agile
Scrum Values
Cynefin Framework
Agile Business Consortium Code of Practice
Business Agility Institute Code of Conduct
unFIX Principles
ICAgile - International Consortium for Agile
Personal Agility Institute - Alchemy
#NoConsentNoTracking
Business Agility HUB
Join the HUB where Business Agility Professionals Share, Exchange and Grow!
SHARE: we bring business challenges.
EXCHANGE: we work on them together.
GROW: we expand our collective Body of knowledge.
Code of Conduct: No Ego, No Commercial Interest, No Pseudo Science, Always Neutral.
Creative Commons
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FREE to use! This license requires that reusers give credit to the creators. It allows reusers to copy and distribute the material in any medium or format in unadapted form only, even for commercial purposes.
Agile's Customer Manifesto Sprint 1 Signatories from The Business Agility HUB and Sprint 0 C. Martinot and T. Hormaza (2022) is licensed under Attribution-NoDerivatives 4.0 International
