Agile's Customer Manifesto - Value #2

Value 2. Focus on customer value creation early and often (outcome) over out-of-context communication and forced persuasion (output)

agile's customer manifesto values

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The Second 'Elephant in the room' refers to the way Business focuses on Output and Selling instead of Outcome and Serving.

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Agile Development: 2. Working software over comprehensive documentation

Agile Sales: 2. Always be creating value over 'Always Be Closing'

Agile HR: 4. Inspiration and engagement over management and retention

Agile Marketing: 2. Delivering value early and often over waiting for perfection

Declaration of Interdependence : 1. making continuous flow of value our focus

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Do You Want to be a Signatory of Agile's Customer Manifesto? Reach out to any of the Signatories and let them know before September 28th, 2022!