Value 1. Customer-centricity, respect for people and diversity over processes and tools
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The First 'Elephant in the room' refers to the way Business focuses on Tools and Processes but can forget how its actions can impact People: Citizens, Consumers, Customers, Employees and Suppliers.
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INSPIRATION FROM MANIFESTOS FOR THE ACCM VALUE #1
Agile Development: 1. Individuals and interactions over processes and tools
Agile Sales: 1. Customer needs over 'Rinse & Repeat' pitch process
Agile HR: 5. Intrinsic motivation over extrinsic rewards
Agile Marketing: 1. Focusing on customer value and business outcomes over activity and outputs
Declaration of Interdependence : 4. Individuals are the ultimate source of value, and creating an environment where they can make a difference
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