Value 3. Cross-functional engagement with customers in frequent interactions and shared ownership over contract negotiation
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The Third 'Elephant in the room' refers to the way Business focuses on contractual negotiation instead discovering shared ownership, mutually beneficial solutions through frequent engagement with customers (Collaborative Feedback).
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INSPIRATION FROM MANIFESTOS FOR THE ACCM VALUE #3
Agile Development: 3. Customer collaboration over contract negotiation
Agile Sales: 3. Cross-Functional and Iterative engagement with customers over contract negotiation
Agile HR: 1. Collaborative networks over hierarchical structures
Agile Marketing: 4. Cross-functional collaboration over silos and hierarchy
Declaration of Interdependence : 2. Engaging customers in frequent interactions and shared ownership
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