Agile's Customer Manifesto - Value #3

Value 3. Cross-functional engagement with customers in frequent interactions and shared ownership over contract negotiation

agile's customer manifesto values

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The Third 'Elephant in the room' refers to the way Business focuses on contractual negotiation instead discovering shared ownership, mutually beneficial solutions through frequent engagement with customers (Collaborative Feedback).

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Agile Development: 3. Customer collaboration over contract negotiation

Agile Sales: 3. Cross-Functional and Iterative engagement with customers over contract negotiation

Agile HR: 1. Collaborative networks over hierarchical structures

Agile Marketing: 4. Cross-functional collaboration over silos and hierarchy

Declaration of Interdependence : 2. Engaging customers in frequent interactions and shared ownership

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Do You Want to be a Signatory of Agile's Customer Manifesto? Reach out to any of the Signatories and let them know before September 28th, 2022!